From Page 10 To Page 1 In Less Than 12 Months!
~ Briars Group [Case Study]
Before:
Former agency was very costly but ineffective.
No rankings for relevant keywords.
Sole reliance on referrals for new business (zero new business from SEO)
Technical issues from neglect and setup errors, harming site performance and speed.
No content strategy or plan.
After (12 months later):
500% increase in organic conversions resulting in consistent high-quality organic inbound SEO leads.
Month-on-month traffic growth - a 693% boost in new user traffic!
822% surge in engaged traffic (interactive visitors).
37% longer average website visit duration, driving lead conversions.
Monthly addition of new keywords, as well as consistent keyword improvements, and top-ranking for competitive terms in their niche.
The Process:
Overhauled website for optimal performance and speed, addressing redirects and 404s.
Integrated Google Analytics & Search Console.
On-site optimisation of all the core pages, optimising web copy and structure.
Created a content plan and have added 29 new content pieces (58,000 words) so far.
Conducted URL audit and internal linking improvements.
Transformed service and home pages for better conversions.
Implemented Pillar Page Strategy and FAQ sections with Schema.
Enabled author features and refined long-form content.
Executed a strategic link-building plan to elevate domain authority.