Briars Group
International Business Services
30 years of relying on referrals. Getting their first inbound leads.
How Briars Group went from invisible online and dependent on referrals to a consistent, high-quality inbound growth engine — driving 500% more conversions and a 693% boost in new user traffic.
The shift
From “doing marketing” to growing.
Before
Invisible Online and Dependent on Referrals
- Former agency was very costly but ineffective — no real growth to show for the spend.
- No rankings for any of the relevant keywords their ideal clients were searching for.
- Sole reliance on referrals for new business — zero new business coming from inbound.
- Technical issues from neglect and setup errors harming site performance and speed.
- No content strategy or plan — and no real growth system underneath it.
After
A Consistent Inbound Growth Engine
- 500% increase in organic conversions — consistent, high-quality inbound leads on repeat.
- 693% boost in new user traffic month-on-month.
- 822% surge in engaged traffic (interactive visitors actually exploring the site).
- 37% longer average website visit duration, driving more lead conversions.
- Monthly addition of new keywords and top-ranking for competitive terms in their niche.
- Moved from page 10 to page 1 for high-intent commercial keywords in under 12 months.
Process
Building a Real Growth System
- 1
Overhauled the website for optimal performance and speed, fixing redirects and 404s holding growth back.
- 2
Integrated Google Analytics and Search Console so every decision was driven by real data.
- 3
On-site optimisation of all core pages — refining web copy and structure to convert visitors into leads.
- 4
Created a content plan and added 29 new content pieces (58,000+ words) targeting high-intent buying moments.
- 5
Conducted a full URL audit and internal linking overhaul to compound authority across the site.
- 6
Transformed service and home pages for better conversions — turning traffic into actual pipeline.
- 7
Implemented a pillar page strategy and FAQ sections with schema to dominate their topic clusters.
- 8
Enabled author features and refined long-form content to build topical authority and trust.
- 9
Executed a strategic link-building plan to elevate domain authority and accelerate rankings.
Conclusion
From Referral-Reliant to a Compounding Growth Engine
Briars Group had been burned by a costly, ineffective agency and were entirely dependent on referrals to grow. By rebuilding their growth system from the ground up — fixing the technical foundation, sharpening their messaging, and layering on a strategic content and authority play — we turned a standing start into a compounding inbound engine. Today, Briars Group are ranking on page 1 for their most valuable keywords and generating 500% more conversions from organic search.
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