OffPod
Modular Buildings
328% Increase in High Quality Leads in just 6 Months
How OffPod built a joined-up growth engine that more than tripled lead volume, cut cost per lead by 42% and removed single-channel dependency.
The shift
From “doing marketing” to growing.
Before
Inconsistent Marketing and an Unprofitable Paid Account
- Had been trying lots of different approaches to marketing with varied success.
- Most of their leads came from one channel, and previous agency work had left them unsure where to turn.
- Were running their own Google Ads in-house, but the account was not profitable — cost per lead and conversion rates were too high.
- Needed a holistic, joined-up approach to growth rather than another single-channel fix.
After
A Joined-Up Growth Engine That Tripled Lead Volume
- Overhaul of their growth strategy led to a 328.13% increase in leads generated via the website, whilst maintaining lead quality.
- Cost per lead down 42% to ~£127 on average per lead.
- Conversion rate improved by +171.78% compared to the previous period.
- 56 leads generated over the first 6 month period (average of 9 per month) and continuing to increase — value per lead is high due to the nature of the projects.
- Significant improvement to traffic and visibility for high-intent search terms.
- A combined, multi-channel approach means they are no longer reliant on a single channel for their lead flow.
Process
Building a Joined-Up Growth Engine
- 1
Audit and growth action plan — full review of channels, website, and conversion paths.
- 2
Focus initial project on foundational growth work to improve baseline performance.
- 3
(Re)launched Google Ads to complement the wider growth strategy, not run in isolation.
- 4
Ongoing consultation on conversion rate and website optimisation to keep compounding the gains.
Conclusion
From Single-Channel Risk to a Compounding Growth Engine
OffPod had been trying a bit of everything and weren’t getting consistent traction — and their paid account was actively losing them money. By rebuilding their growth strategy around a joined-up, multi-channel engine, we more than tripled their lead volume, cut cost per lead by 42% and gave them a far more resilient, predictable way to grow.
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