Rec Launch
Business Incubator
From no marketing strategy to qualified inbound leads in just 2 weeks.
How Rec Launch moved from founder-led outbound and referrals to a repeatable inbound system that delivers ideal-fit prospects who are already sold before the first call.
Like many founder-led B2B businesses, Rec Launch had built its growth through outbound sales, networking and referrals. While those methods had served the business well, the founders knew they weren’t enough to create predictable, scalable growth. The goal wasn’t simply to generate more leads — it was to attract the right leads. By building a clear marketing strategy, refining their messaging and consistently creating content, Rec Launch transformed the way they acquired customers, generating qualified inbound opportunities within just two weeks of launching their new approach.
The shift
From “doing marketing” to growing.
Before
Hunter-Gatherers With No Inbound Engine
- Growth relied almost entirely on outbound sales and referrals.
- There was no structured marketing strategy or inbound lead generation system.
- Every sales conversation started from scratch, with the founders needing to explain the business and build trust.
- Their messaging didn’t clearly communicate their value or differentiate them in the market.
- Creating content felt uncomfortable, making consistency difficult.
After
Qualified Inbound in Two Weeks
- Generated two qualified inbound referrals within just two weeks of launching their content strategy.
- Built a growing pipeline of ideal-fit prospects through LinkedIn and their website.
- Prospects arrived already familiar with the business, its founders and its approach.
- Sales conversations became significantly shorter, with prospects already understanding the business before booking a call.
- Approximately 75% of the sales process had already been completed before the first conversation.
- Better-qualified enquiries made it easier to identify the right customers and filter out poor-fit opportunities.
Process
What we changed.
- 1
Clarified their positioning — we identified exactly who they wanted to attract and developed messaging that reflected what made Rec Launch different.
- 2
Built a compelling market narrative — together, we crafted a clear story that resonated with their ideal audience and explained the value of their offer.
- 3
Created high-converting growth assets — a Video Sales Letter (VSL), a refreshed website and customer case studies that built trust before prospects booked a call.
- 4
Implemented a founder-led content strategy — the founders began consistently sharing authentic content on LinkedIn, supported by a system for repurposing long-form content into multiple short-form assets.
- 5
Built an inbound customer journey — every stage, from LinkedIn content through to the website and enquiry form, was designed to educate, qualify and nurture prospects before the first conversation.
- 6
Refined the sales process — because prospects arrived already understanding the business and its approach, sales conversations became shorter, more focused and centred on fit rather than persuasion.
Conclusion
The Perfect Funnel
By following the Market Resonance Framework, Rec Launch shifted from relying on outbound sales to building a repeatable inbound marketing system that attracted qualified prospects before the first conversation. The result was a stronger pipeline, faster sales conversations and prospects who already understood the value of the business before getting in touch.
“They saw us on LinkedIn, went to the website, completed the form and came to us. It was the perfect funnel.”
Anthony Delaney
Co-Founder, Rec Launch
Your turn
Want results like Rec Launch?
Book a free strategy call with our founder, David.