The Ops Crowd
Operations Consulting
“We have so many inbound leads we don’t know what to do with them!”
How The Ops Crowd went from a feast-or-famine pipeline to a calendar full of inbound sales calls, a 300% increase in monthly revenue, and projects booked months in advance.
The shift
From “doing marketing” to growing.
Before
Inconsistent Pipeline and Unclear Positioning
- Struggled to consistently generate leads and sales calls for their business.
- Working on a wide variety of different types of projects without clarity on market message and positioning.
- “Feast or famine” in pipeline which sometimes led to compromising on the quality of projects they are working on.
After
300% Revenue Growth and More Leads Than They Can Handle
- 300% increase in monthly revenue.
- Calendar full of inbound sales calls — “…we have so many inbound leads we can’t take them all!”
- Booked up with projects months in advance.
- Increased prices and charging significantly more than before.
- Never worrying about where the next deal is coming from.
Process
From Feast-or-Famine to a Predictable Pipeline
- 1
Discovery, positioning, and PMF hypothesis.
- 2
Foundational marketing assets — sales letter and case studies.
- 3
Set up primary traffic sources.
- 4
Sales strategy and pricing strategy, leading to a significant increase in closing percentage and average price per customer.
Conclusion
A Business That Runs on Inbound
By sharpening their positioning, building the right marketing assets, and turning on consistent traffic, The Ops Crowd transformed their business from feast-or-famine into a predictable inbound machine. They’re now booked months in advance, charging more, and choosing the work they actually want to do.
“Eye-opening and helped us achieve a different (and better) way to grow. It led to a new channel for growth that we wouldn’t have had otherwise.”
Charlotte Kitchman
CEO, The Ops Crowd
Your turn
Want results like The Ops Crowd?
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