156 High Quality Leads in 6 Months

~ City Insulation [Case Study]

Before:

  • Sound insulation company with both a B2B and B2C offering

  • Wanted to take on more B2B projects due to the project sizes

  • Keen to expand their target market outside local area

  • Very reliant on Google ads to generate new leads and ad performance had stagnated over the last 6-12 months

  • Lack of marketing assets on website

  • Did not have a demand generation program in place

  • Struggled to consistently generate leads and sales calls for their business

After (6 months later):

  • Overhaul of search marketing campaign led to a 35% increase in number of leads generated via the website, including a higher percentage of high-quality B2B leads

  • 156 leads generated over the first 6 month period (average of 26 per month)

  • No longer reliant PPC to generate all their leads and starting to generate organic leads via SEO as well

  • Marketing asset creation - case studies and customer interviews

  • Launched a demand generation campaign with content on LinkedIn to increase brand presence and reach

The Process:

  1. Product market fit hypothesis process - clearly defining target ICP and unique market message

  2. Marketing asset creation - case studies and customer interviews

  3. Overhaul search marketing campaign, focus on optimising Google ads to increase effectiveness as well as an organic strategy with SEO

  4. Launch demand generation content on LinkedIn

  5. LinkedIn content creation training and support

  6. Consultation on CRM optimisation, as well as lead gen/sales process

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