The Minimum Viable Growth Framework
For B2B Businesses
Before 😕
Caught in a cycle of “doing marketing” and not growing
Tried a bunch of different marketing activities - LinkedIn, “thought leadership content”, website redesign, bought HubSpot - and none of it has worked
Marketing feels like “guesswork” or “throwing spaghetti at the wall to see what sticks”
Relying on referrals or inefficient, manual business development to grow
Burned by a marketing agency that promised big and delivered small
After 😁
Find the message that resonates with your audience (true product market fit)
Build a simple and wildly profitable client acquisition machine
Remove complexity from your marketing and growth process
Predictable growth (ie: you know what levers to pull to scale)
Capital efficient growth (growing whilst staying hyper-profitable)
Do more with less (no big budgets, large marketing teams, external agencies, fancy tools, or expensive websites)
