328.13% Increase in High Quality Leads in just 6 Months!

~ OffPod [Case Study]

Before:

  • Had been trying lots of different approaches to marketing with varied success

  • Most of their leads came from organic SEO but they had been burned by previous SEO agency and didn’t know where to turn

  • Were running their own Google ads in-house but the account was not profitable because the cost per lead and conversion rates were too high

  • Needed a holistic approach to growth

After (6 months later):

  • Overhaul of search marketing campaign led to a 328.13% increase in number of leads generated via the website, whilst maintaining lead quality

  • Cost per lead went down 42% to £127 on average per lead

  • Conversion rate improved by +171.78% compared to the previous period

  • 56 leads generated over the first 6 month period (average of 9 per month) and continuing to increase - value per lead is high due to nature of the projects

  • Significant improvement to organic traffic and rankings

  • The combined SEO and Google Ads approach has meant they are no longer reliant on just SEO for their lead flow

The Process:

  1. Audit and growth action plan

  2. Focus initial project on SEO foundations to improve performance

  3. (Re)launched Google ads to compliment the SEO activity

  4. On-going consultation on conversation rate and website optimisation

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