From Relying On Referrals To High-Quality Inbound Leads On Repeat
~ SCI Plasma [Case Study]
After:
First inbound leads started coming in the first few months - achieved 100% increase in inbound leads in a relatively short space of time
Now generate high-quality inbound leads repeatedly every single month
Full pipeline full of high LTV deals ($70k+ ticket price) and never have to worry about where their next deal is coming from
Before:
Been in business for nearly 25 years and reliant on referrals and word of mouth for growth
Lacked a predictable pipeline of new business and wanted to be more in control of new business generation
Had tried several marketing experiments in the past (eg: PPC) with little effect - spent a lot of money and didn’t generate consistent results
The Process:
Team interviews, positioning, discovery, and PMF hypothesis
Marketing asset creation - sales letter (which became landing page of website), product pages, and case studiesPrimary traffic sources: Google search (paid) and Google search (organic)
Traffic sources: Google search (paid) and Google search (organic)
Lead alerts in our shared Slack channel 👆🏼