SCI Automation builds custom plasma machines for the semiconductor and automotive industries. Based in Italy, the company has been in business since 2000—but until recently, they were virtually unknown online, and relied on referrals to grow their business. That changed when SCI Automation partnered with beetu.be to build their marketing engine from scratch and generate inbound leads.
From Relying On Referrals To High-Quality Inbound Leads On Repeat
Before:
New leads came sporadically through trade shows or distributor referrals
Relied almost entirely on one major customer for the first 10 years of business
Tried Google Ads in-house with no real strategy, testing, or tracking
Had no content, no blog, and no SEO optimization
Struggled with awareness: “Our biggest problem was that nobody knew us.”
Depended on distributors who also sold competing products—so SCI was often not even mentioned
After:
Built a full marketing foundation from scratch, including SEO, content, and sales assets
Started to generate first few inbound leads within a few months of working together
Successfully converted one of the first leads into a big sale—justifying the entire marketing investment
Established a repeatable inbound system for lead generation and a full pipeline of potential business every month
Website traffic and awareness has grown steadily since launch
Positioned to scale as the market rebounds: “We have basically made the investment, and now… we’ll be able to monetize it much better.”
The Process:
Started working together in early 2023 with a clear goal: put SCI Automation “on the map”
Developed an SEO and content strategy to drive top-of-funnel awareness
Interviewed team members to uncover messaging and customer insights
Created foundational assets: sales letter, case studies, and website copy to improve conversions
Launched a B2B-focused initiative to strengthen SCI's brand and direct outreach
Continually optimized based on early traction, scaling efforts as results came in
Conclusion
In less than a year, SCI Automation went from being a hidden gem in their industry to generating real leads and sales through their website—starting from zero. By investing in long-term marketing assets and a strategy tailored to their complex B2B space, they built a system that will continue to pay off as the market rebounds.
“We went from ‘nobody knows us’ to generating consistent inbound leads!” - Davide Zonca, CEO of SCI Automation