“We have so many inbound leads we don’t know what to do with them!”
~ The Ops Crowd [Case Study]
Before:
Struggled to consistently generate leads and sales calls for their business
Working on a wide variety of different types of projects without clarity on market message and positioning
“Feast or famine” in pipeline which sometimes led to compromising on the quality of projects they are working on
After:
300% increase in monthly revenue
Calendar full of inbound sales calls - “...we have so many inbound leads we can’t take them all!”
Booked up with projects months in advance
Increased prices and charging significantly more than before
Never worrying about where the next deal is coming from
The Process:
Discovery, positioning, and PMF hypothesis
Foundational marketing assets - sales letter and case studies
Set up primary traffic sources
Sales strategy and pricing strategy, leading to a significant increase in closing percentage and average price per customer