“We have so many inbound leads we don’t know what to do with them!”

~ The Ops Crowd [Case Study]

Before:

  • Struggled to consistently generate leads and sales calls for their business

  • Working on a wide variety of different types of projects without clarity on market message and positioning

  • “Feast or famine” in pipeline which sometimes led to compromising on the quality of projects they are working on

After:

  • 300% increase in monthly revenue

  • Calendar full of inbound sales calls - “...we have so many inbound leads we can’t take them all!”

  • Booked up with projects months in advance

  • Increased prices and charging significantly more than before

  • Never worrying about where the next deal is coming from

The Process:

  1. Discovery, positioning, and PMF hypothesis

  2. Foundational marketing assets - sales letter and case studies

  3. Set up primary traffic sources

  4. Sales strategy and pricing strategy, leading to a significant increase in closing percentage and average price per customer

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