"The results speak for themselves"

How an architectural firm — previously stuck relying on referrals — built a new growth channel that now drives 18% of total conversions on their site.

0 → 18%of total site conversions

The shift

From “doing marketing” to growing.

Before

Stuck on Referrals With No Reliable Growth Channel

Architectural firm based in the UK, introduced to us by recommendation.
Heavily reliant on referrals and word-of-mouth to win new clients.
Had previously worked with two agencies that failed to deliver real growth — close to giving up on building a new channel.
No predictable way to generate inbound leads outside of their existing network.

After

A New Growth Engine Driving Real Inbound Leads

A brand new growth channel generating consistent, high-intent inbound leads.
+157% increase in traffic to the website from their new channel.
Huge increase in inbound leads — went from 0% of total conversions to 18% of total conversions on the site, resulting in amazing ROI.
Visibility for hundreds of new high-intent search terms used by their ideal clients.
The best bit: Adara started outranking a huge competitor — who have millions of £ to spend on their marketing — for one of their primary, high-intent keywords.

Process

Building a Predictable Growth Channel

1
Discovery and positioning — clarifying their ideal client and the high-intent buying moments to target.
2
Marketing asset creation — turning their expertise into content that attracts and converts their ICP.
3
Building out a new growth channel from scratch to bring qualified prospects to the site.
4
Ongoing optimisation of pages and journeys to convert visitors into inbound leads.

Conclusion

From Referral-Dependent to a Real Growth Engine

Adara had been let down before and were close to writing off the idea of a new growth channel altogether. By taking a focused, strategic approach to growth — not just traffic — we helped them build a channel that now drives nearly a fifth of all conversions on their site, and even puts them ahead of competitors with far bigger budgets.

“The results speak for themselves.”

Dominic Dear

Founder, Adara

Next case study

Briars Group

30 years of relying on referrals. Getting their first inbound leads.

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