SCI Automation
Industrial Automation
From relying on referrals to high-quality inbound leads on repeat
SCI Automation builds custom plasma machines for the semiconductor and automotive industries. Based in Italy, the company has been in business since 2000 — but until recently, they were virtually unknown online, and relied on referrals to grow their business. That changed when SCI Automation partnered with beetu.be to build their marketing engine from scratch and generate inbound leads.
The shift
From “doing marketing” to growing.
Before
Unknown Online and Reliant on Referrals
- New leads came sporadically through trade shows or distributor referrals.
- Relied almost entirely on one major customer for the first 10 years of business.
- Tried Google Ads in-house with no real strategy, testing, or tracking.
- Had no content, no blog, and no SEO optimization.
- Struggled with awareness: “Our biggest problem was that nobody knew us.”
- Depended on distributors who also sold competing products — so SCI was often not even mentioned.
After
A Marketing Engine That Generates Inbound Leads
- Built a full marketing foundation from scratch, including SEO, content, and sales assets.
- Started to generate first few inbound leads within a few months of working together.
- Successfully converted one of the first leads into a big sale — justifying the entire marketing investment.
- Established a repeatable inbound system for lead generation and a full pipeline of potential business every month.
- Website traffic and awareness has grown steadily since launch.
- Positioned to scale as the market rebounds: “We have basically made the investment, and now… we’ll be able to monetize it much better.”
Process
Putting SCI Automation On The Map
- 1
Started working together in early 2023 with a clear goal: put SCI Automation “on the map”.
- 2
Developed an SEO and content strategy to drive top-of-funnel awareness.
- 3
Interviewed team members to uncover messaging and customer insights.
- 4
Created foundational assets: sales letter, case studies, and website copy to improve conversions.
- 5
Launched a B2B-focused initiative to strengthen SCI’s brand and direct outreach.
- 6
Continually optimized based on early traction, scaling efforts as results came in.
Conclusion
From Hidden Gem to Inbound Engine
In less than a year, SCI Automation went from being a hidden gem in their industry to generating real leads and sales through their website — starting from zero. By investing in long-term marketing assets and a strategy tailored to their complex B2B space, they built a system that will continue to pay off as the market rebounds.
“We went from ‘nobody knows us’ to generating consistent inbound leads!”
Davide Zonca
CEO, SCI Automation
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