Stop “Doing Marketing” and Start Growing!
We partner with B2B businesses and build them predictable inbound client acquisition machines.
“Marketing alone is not enough to grow a business, and many businesses are stuck in a cycle of doing marketing but not growing.”
An open letter from our Founder 💌
Does it feel like you’re “doing marketing” and not growing?
“Doing marketing” just means that you’re spending time, energy, and resources on marketing but not experiencing the growth in your business that you desire.
These are some signs you might be in this state:
You are reliant on referrals to grow your business and have never found a way to predictably bring your ideal customers to you.
You have tried outbound marketing (LinkedIn, emails, etc.) but it doesn’t feel right for your business and didn’t generate great results.
You feel like you’re spinning your wheels with your marketing or throwing spaghetti at the wall to see what sticks. You want a scientific, data-driven approach.
You’ve been burned by several agencies and marketing people who promised big and delivered small.
You know that you have a great product/service and that if you could just get in front of more relevant prospects, it would be easy to grow!
Marketing ≠ growth.
The reason that marketing isn’t working for you is that you’re not looking for marketing. You’re looking for (business) growth. And although marketing is a piece of the growth puzzle, it’s not the whole picture.
True business growth happens when you align a clear (and unique) market message with a demand building marketing strategy, sales process, pricing, product, and delivery. You need to be able to find market resonance and build demand so that your ideal customers are coming to you, rather than having to chase after them.
A traditional marketing agency or marketing manager is (usually) not going to be able to do that for you. You need a team that are experienced in all of the aspects involved in growth who can become a true partner and unlock your next level of growth.
Traditional Marketing Agency vs. Growth Partnership
Traditional Marketing Agency 😔
❌ “Renting” marketing services: paying a retainer for on-going services has it’s place but the issue is that you lose all the value when you stop paying.
❌ Misaligned incentives: in a traditional agency model, growth revolves around constantly signing new clients. This means that as soon as you’re in the door they are on to sign the next client and churn rates tend to be high.
❌ Narrow focus: most traditional agencies are really good at one or two things (eg: Google ads or SEO). This is valuable in context but not enough to achieve real business growth.
❌ Focus on marketing KPIs: impressions, clicks, traffic, engagement, MQLs. These are great, but don’t always lead to growth.
❌ Signed by a Director, work with a Junior Marketing Assistant.
Growth Partnership 🤩
✅ Owning client acquisition infrastructures: we work together to build a client generating infrastructure and then you own that client-generating machine forever!
✅ Aligned incentives: majority of revenue is generated from performance fees. Meaning, we are very selective about who we work with, focus on long-term partnership, and are incentivised to scale your business to the moon.
✅ Holistic approach: including business strategy & positioning, market message, pricing, marketing, sales process, delivery, CRM/data tracking, and more.
✅ Focus on growth KPIs: primarily inbound revenue, with secondarys inlude CAC (Customer Acquisition Cost), ROMS (Return on Marketing Spend).
✅ Work one to one with our senior growth team (CMO, Creative Director, Head of Marketing, Growth/BD Consultant) on a fractional basis.
About beetu.be
At beetu.be (pronounced “B2B”), we are on a mission to help 1,000,000 businesses grow. We partner with great companies and help them scale with inbound revenue using our unique growth protocol.
We are also building our business in public. Sharing all of our successes, failures, and lessons along the way. We treat our business like a science experiment so that you don’t have to.
Check out a full breakdown of our growth protocol (for free).
What People Are Saying About Us
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GTM Workshop
A half day CGO (Chief Growth Officer) workshop with David (our Founder & CEO). You will go through our proven framework for finding market resonance and build you a GTM (Go To Market) strategy that is tailored to your business.
£597
Credited forward if we decided to work together to execute the strategy.
Work With Us
Growth Partnership
Our highest level of engagement. Get a fully outsourced growth function and partner with us as we work together to grow your business. Space are limited and offered on an invitation only basis.
£POA
Consulting fees + revenue share and/or equity.
Growth Accelerator
Work with our Fractional Growth Team (CGO, Head of Customer Success, Head of Performance Marketing, Creative Director and Head of SEO) on an ongoing basis as we help you to find market resonance and build an inbound client acquisition machine.
£1,250-£2,500
Per month. Use it as long as you need it (cancel anytime).
Ready to get started?
Book a strategy session with one of our experienced growth experts. You’ll get free information and insights from whether you’re a good fit to work with us or not. Spaces are limited due to high demand.